每個行業都有蓬勃發展的時候,也有遭遇瓶頸期的時候.大多數行業處于發展的瓶頸期時,為了盡早擺脫瓶頸期,都會采取"價格戰"策略.鋁單板行(xing)業(ye)也(ye)不(bu)(bu)例外.隨著(zhu)近幾年(nian)鋁單(dan)(dan)板行(xing)業(ye)的(de)飛(fei)速(su)發展(zhan),鋁單(dan)(dan)板市場規模的(de)迅速(su)擴大,如今,鋁單(dan)(dan)板行(xing)業(ye)也(ye)迎來(lai)了(le)它(ta)的(de)發展(zhan)瓶(ping)頸(jing)期,為了(le)擺脫瓶(ping)頸(jing)期,獲得(de)更多的(de)產品訂單(dan)(dan),鋁單(dan)(dan)板廠(chang)家也(ye)不(bu)(bu)可免俗的(de)打起了(le)"價格(ge)戰(zhan)".小編覺得(de),"價格(ge)戰(zhan)"策略不(bu)(bu)僅不(bu)(bu)能幫廠(chang)家迅速(su)度過瓶(ping)頸(jing)期,反而會阻礙(ai)企業(ye)的(de)發展(zhan).

    鋁單(dan)板廠家屬于(yu)原(yuan)(yuan)料(liao)加(jia)工(gong)型的(de)傳統企業,在(zai)鋁單(dan)板價格(ge)上占有(you)絕大部分比重(zhong)的(de)是生(sheng)產(chan)成(cheng)本.比如:原(yuan)(yuan)材(cai)料(liao)購買費用、人工(gong)培養費用、資源成(cheng)本費、設備管(guan)理費、設備折舊費等.這些生(sheng)產(chan)成(cheng)本是沒有(you)多少擠(ji)壓空(kong)間的(de).

    盡(jin)管鋁(lv)(lv)(lv)(lv)單(dan)(dan)(dan)(dan)板(ban)(ban)廠家數(shu)不(bu)(bu)勝數(shu),但(dan)是(shi)畢竟我(wo)國鋁(lv)(lv)(lv)(lv)單(dan)(dan)(dan)(dan)板(ban)(ban)行(xing)(xing)(xing)(xing)(xing)(xing)(xing)業的(de)(de)發(fa)(fa)展(zhan)(zhan)時間不(bu)(bu)長,市(shi)場內缺乏影響力大(da)的(de)(de)企業品牌,規模集聚的(de)(de)優勢并(bing)沒有(you)完全(quan)形成,并(bing)且,鋁(lv)(lv)(lv)(lv)單(dan)(dan)(dan)(dan)板(ban)(ban)行(xing)(xing)(xing)(xing)(xing)(xing)(xing)業的(de)(de)發(fa)(fa)展(zhan)(zhan)還要(yao)受到其(qi)他(ta)行(xing)(xing)(xing)(xing)(xing)(xing)(xing)業的(de)(de)阻礙,比如玻璃幕墻行(xing)(xing)(xing)(xing)(xing)(xing)(xing)業、石材(cai)行(xing)(xing)(xing)(xing)(xing)(xing)(xing)業等.同(tong)樣是(shi)建筑裝(zhuang)飾(shi)材(cai)料,鋁(lv)(lv)(lv)(lv)單(dan)(dan)(dan)(dan)板(ban)(ban)行(xing)(xing)(xing)(xing)(xing)(xing)(xing)業與這(zhe)(zhe)些(xie)行(xing)(xing)(xing)(xing)(xing)(xing)(xing)業的(de)(de)競(jing)爭也(ye)(ye)十分激烈.在與這(zhe)(zhe)些(xie)行(xing)(xing)(xing)(xing)(xing)(xing)(xing)業競(jing)爭的(de)(de)過程(cheng)中(zhong),由于鋁(lv)(lv)(lv)(lv)單(dan)(dan)(dan)(dan)板(ban)(ban)的(de)(de)生產成本(ben)高,所以其(qi)價格也(ye)(ye)要(yao)比其(qi)他(ta)的(de)(de)建筑裝(zhuang)飾(shi)材(cai)料略(lve)高,這(zhe)(zhe)是(shi)其(qi)行(xing)(xing)(xing)(xing)(xing)(xing)(xing)業與行(xing)(xing)(xing)(xing)(xing)(xing)(xing)業競(jing)爭中(zhong)的(de)(de)一個劣(lie)勢.

    不過,值(zhi)得大家(jia)高興的(de)(de)是,隨著互聯網近幾年(nian)的(de)(de)發展,鋁單(dan)板(ban)廠家(jia)也(ye)開始與電商結合(he)在一(yi)(yi)起,很多鋁單(dan)板(ban)廠家(jia)都開始將(jiang)傳統的(de)(de)營(ying)(ying)銷(xiao)(xiao)模式與電商有效的(de)(de)聯系在一(yi)(yi)起,這(zhe)樣不僅可(ke)以降低企業的(de)(de)營(ying)(ying)銷(xiao)(xiao)成本(ben),還(huan)可(ke)以大大提升企業的(de)(de)營(ying)(ying)銷(xiao)(xiao)效率(lv).

    其實,無(wu)論是(shi)哪一種營銷方式(shi),要(yao)想在競爭中獲勝(sheng),靠"價(jia)格戰"取勝(sheng)是(shi)不(bu)現(xian)實的(de),質量才是(shi)制勝(sheng)的(de)關鍵(jian).